I found this interesting post via the Email Institute and got the kind permission to share it with you.
In these social media times, I can’t emphasize the importance of share-worthy and relevant copy enough.
But marketers have always known that effective copy is crucial, even before social media existed and, yes, even before email existed.
Here is a good reminder with tips for effective email copywriting!
StrongMail released the Q4 2009 edition of its “Email Breakthrough Report”. As usual, the report contains a detailed analysis of “best-in-class email marketing campaigns across five industry verticals”.
A nice resource for email marketers, looking for good examples.
Furthermore, the report provides some trends and that’s what your servant is always more interested in. Are there any surprises that haven’t been covered here yet?
I’m happy to say there are.