Earlier this week, I introduced you to a new contributor, Michele Linn. In this first post, Michele provides ten tips to improve what’s crucial but still so often forgotten in many forms of marketing, including content marketing and email marketing (in fact in almost everything a marketer does online): the landing page.
As someone interested in B2B marketing, I am constantly registering for webcasts, white papers, newsletters and research reports. Not only am I interested in learning about different perspectives, but I also find it fascinating to see how companies handle the registration and follow up process.
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