On “Social Media Blog,” which discusses the business end of social networking, a basic but often misunderstood topic of social media ROI was highlighted.
The points were pretty simple: social media is growing, and budgets are growing and will grow in 2010 and beyond; ROI is often misunderstood in terms of social media; and a clear definition of how ROI works.
How much are budgets going to grow through 2010 for social media marketing?