For experienced email marketers this is an obvious tip. There is a lot of testing to do in email marketing to see what works best for both, you and your customer in general.
Testing helps you to find out what type of content works best, what’s the best day to send an email and much more.
However, besides these more general tests, that provide you tactical insights on a medium to long term, you also need to test your emails prior to sending them.
I wonder how many email marketers are really able to determine the return on investment of their activities and how they’re doing it in this social email marketing day and age. I’ve tackled the topic several times, talked about it with some people, but I’m curious how you, dear email marketer, do it.
So if you combine social media and email marketing, feel free to share your insights.
When you ask marketers, many still say that email has a high ROI.
However, it’s not the champion of ROI.