I found an interesting post on the Email Institute blog with tips to drive customer retention with email.
It contains some interesting insights that I would like to share with you, of course with permission of the Email Institute.
In these challenging economic times all marketers are under pressure to deliver smarter, more effective and accountable campaigns.
Acquiring new customers will always be important for long-term growth, but the demands of the economic slowdown leads to a greater emphasis on retaining existing customers and fortifying customer loyalty.