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Joseph Jaffe at MarketingSherpa’s Email Summit ’10: happy customers equal new customers

Today, Joseph Jaffe opened the second day at MarketingSherpa’s Email Summit ’10. It seems that Joseph’s keynote was quite a success, the last few hours the things he said were all over Twitter.

Our man in Miami followed Joseph Jaffe’s keynote, below you can read what he mailed me about it. Joseph Jaffe presented his new book and theory, called “Flip the funnel”.

Kenny, who runs Emailgarage, feels that the new theory is a bit like Frederick F. Reichheld’s customer loyalty but then with a social media marketing flavor. Since I first interviewed Joseph ages ago on his book “Life after the 30-second spot”, we met several times and besides being a nice bloke, he knows how to passionate an audience. Our man in Miami seemed excited too, but he tried to resume Joseph’s keynote in a few snapshots. Here they are:

Interview: Jim Sterne on social media marketing; the customer is more visible now than ever!

From 15 until 19 February, London is the place to be for European search engine marketers and (interactive) marketers in general. For the eleventh year in a row, the city will then host the Search Engine Strategies 2010 Conference & Expo.

When looking at the program for this year’s edition you will find that social media, content and analytics play an import role, besides search engine marketing of course.

One of the keynote speakers at this year’s event is Jim Sterne, among many other things, Chairman of the Web Analytics Association.

I had the opportunity to interview Jim this week on social media, search and of course…analytics.