response Archives - Social Email Marketing

Email deliverability consultants: who are these lone rangers and what services do they offer?

There is a growing subculture emerging in the email industry. This narrow subculture is built around the role of the email deliverability consultant.

These email folk heroes often hold “silver bullets” that dramatically alleviate problems caused by poor email deliverability.

Whether it’s resolving sender reputation issues, aligning sectors of your email program to meet legal compliance, or ensuring that all technical considerations are met, these masked magicians with assistants named Tonto can help.

There seems to be a critical knowledge gap that needs to be addressed. Often the requests to hire an industry “folk hero” (consultant) originate from a marketer who wants to fully optimize the organization’s email program.

Nanda Kishore (ShareThis.com): marketers must be able to find, measure and target their influencers

Our contributor Ambal Balakrishnan from Click Documents asked Nanda Kishore, CTO at ShareThis.com to share his views on the key marketing trends in 2010. I guess you know what ShareThis.com is all about. If not, you might want to read this post first. ShareThis is all about…sharing.

Unfortunately many marketers still have to discover that sharing is not only about social media but also about ‘older’ interactive marketing and communication channels like email in which sharable content, sharing tools and social media integration become increasingly important, whether ESPs like it or not. Enough said, read what Nanda Kishore defines as key marketing issues for 2010 below.