reputation management Archives - Social Email Marketing

In the battle against spam, ISP’s came up with strong spamfilters. Due to this spam filtering process some legitimate emails were also blocked, known as false positives. To avoid this kind of email deliverability problems, a process of whitelisting was implemented, certainly not the easiest method. Why would an ISP whitelist a sender if it isn’t of any interest for him? But anyway, whitelisting procedures are almost over. The new standard is Reputation Management.

The reputation of your sender IP address is increasingly becoming the main factor that determines whether or not your email will end up getting blocked by the spam filter. And relevance plays a huge role in it.

The reputation scoring mechanism looks at several factors of your email communication. This list of factors will probably grow as ISP’s are trying out more mechanisms that are based on the interaction with your e-mails.

Here is a post that I’ve put on my personal blog last monday. It was originally titled “Social media monitoring, online feedback and the bad reputation phobia”, so I guess you know what it is about but I’m especially interested in what you think. Here it is.

The fear of a bad reputation or negative feedback keeps many businesses from engaging in conversations with customers and prospects on social media. At the basis of this are often miscomprehensions and a lack of strategies to efficiently monitor, analyze and respond to online feedback.

This leads to missed opportunities and often to wrong investments of time, resources and budgets in tools, practices and efforts that provide no business value.