report Archives - Social Email Marketing

Twitter usage: growing from strength to strength (to mobile)

Twitter has every reason to rejoice. A recent report featuring tracking data from a telephone survey of 1,753 Americans and titled Twitter Usage In America found that in recent months, there has been a significant increase in the awareness and usage of Twitter, not only in America but worldwide.

The report also talks about user demographics, status updating behavior, brand following activity and some figures pertaining to location-based social networking.

All these data are bound to create an impact on the social media marketing efforts currently pursued by many businesses.

Landing page optimization: keep it simple, relevant and keep your promise!

According to Econsultancy’s “Email Marketing Industry Census 2010” report, segmentation, measurement and analytics, and campaign optimization belong to the main areas email marketers have to focus on this year.

In the report, the words “ROI” and “results” are never far away, and if you take a look at the above mentioned areas, you can see that they all revolve around increasing efficiency, conversion and the bottom-line.

Segmentation and personalization, which is another priority as you can see below, ultimately seek to improve the results of our email marketing efforts.