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Imagine you having a neighbour you haven’t seen for a while, let’s say two months. You work, they work, you go to sports, they go to their hobby club, you have your own lives.
You haven’t seen or heard from them in a while yet they’re your neighbour: how do you feel about your relationship with them? Just fine? Too thin?
Could it use some attention to enliven the hood?
When talking about social media marketing, many people look at the social media themselves, focus on the seemingly endless opportunities of social media marketing and forget the global picture.
Many people also seem to look at social media marketing as a replacement of other forms of marketing.
That is one of the reasons why I don’t want this blog to become known as some social media marketing hype kind of thing but why I try to focus as much as I can on the integration of social media marketing with other forms of marketing (like email marketing) and on the cross-fertilization that social media marketing enables when you use social media the right way and in the right phases of the customer life cycle.
Yes, in social media marketing, people (customers, prospects, partners, fans,…) are key and relationships are crucial but this does not mean that social media marketing is some kind of relationship marketing 2.0.