reach Archives - Page 2 of 3 - Social Email Marketing

Facebook and Nielsen report: “advertisers can’t buy earned media”

Facebook and Nielsen published a joint report, called “Advertising Effectiveness: Understanding the Value of a Social Media Impression”.

Both companies want to answer the “need for guidance when it comes to measuring the value of social media advertising” that they have heard from “countless brand marketers”.

The joint report shows some first results of an analysis of survey data from over 800,000 Facebook users and how they responded to over 125 ad campaigns (from 70 brand advertisers) on the king of social networks.

The integration of email and social: social media strengthens email marketing

In case you would still doubt after the many interviews, studies and articles I have posted about the integration of social media and email marketing: eMarketer released a new report called “Maximizing the E-Mail/Social Media Connection”.

If I would have the budget I would buy it, but I guess it doesn’t really cover stuff I haven’t posted about (if not, people at eConsultancy, if you read this, you can always send this blogger a copy for review).

Fortunately on the web page that announces the report, eMarketer gives some data. And you can also download a white paper called ‘Email in the social age’ by StrongMail that tomorrow organizes a webinar with eMarketer about the report.

According to the report, where 2009 email marketers ‘started to get social’, this year is the year that social media will make email marketing more “powerful”.