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B2B marketing consultant Michele Linn recently wrote a post on Savvy B2B Marketing with an interesting framework with seven steps and questions to answer to ensure that the promotional plan for your B2B content approach covers all key elements.
At Savvy B2B, we talk a lot about content creation, but content promotion is equally important.
When you want to promote your latest eBook, white paper or any other offer, there are two things to consider: where do you want to promote your offer and what message do you want to communicate?