Since I’ve been in the interactive marketing industry, I have seen so many predictions, even from leading research firms, that proved completely wrong, that I don’t often write about them anymore.
When I worked for a publisher in the interactive marketing and ICT industry, we knew how much marketers loved data.
They needed forecasts and predictions to base their decisions upon and find a sense of security in a world of emerging media and fundamental changes.
It’s been a while, since I heard about the famous article in the Wall Street Journal. You know, the “Why Email No Longer Rules…” article that caused a bit of a stir among email marketers (and probably generated huge traffic for the WSJ, controversy is one of the best traffic builders for online publishers, eyeballs and CPM revenues guaranteed).
Today, just like any other Saturday, I spent some time surfing the Web and discovered a blog I didn’t know before. It’s called Marketing Trenches and has quite some nice posts (and it’s frequently updated, which is still rather rare for company blogs).
The company behind the blog is US-based marketing consulting firm Right Source Marketing, and I decided to follow them.
What I wanted to share, however, was a post by Will Davis, the guy in command at Right Source.