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First it was MySpace. They dominated for years and eventually became isolated from assorted social environments that are more prevalent now. Not to mention, everyone who harnessed MySpace remembers having Tom as a friend.
Eventually the trend arguably withered and gave way to new applications such as Twitter, LinkedIn, Foursquare and Facebook, just to name a few.
These environments have seemingly remained relevant, despite the monopoly of social media sites that have recently gained traction.
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I was recently asked how I would define the nature of social media and social media marketing. As a result, I pondered what social media means to me and how I would specifically describe it. All-in-all, I personally think that social media defies definition and overall classification, because in a sense it comes down the approach that people use.
However, I am sure there are people scattered throughout the world who would think differently and express the conceivable way to conduct social media in their own mind. But I think that is part of the intrigue of social media–that everyone has their own way of establishing their approach and new media perspective, which cannot be challenged in a sense.
Some individuals use it for personal networking and other people utilize it for professional purposes. Regardless of the reason, businesses and individuals cannot seem to isolate themselves from joining the celebration and expressing themselves through digital avenues.