comScore: new strategic focus of MySpace on entertainment seems to be successful

Earlier this week, comScore presented its “2009 U.S. Digital Year in Review’.

When summarizing 2009’s social networking trends, comScore writes that social networking continued to gain momentum in 2009.

And it will not be different this year. Time for some details.  As I wrote before comScore found that in December 2009 almost 4 out of 5 Internet users visited a social networking site.

Overall, social networking activity now accounts for 11% of all time spent online in the US, comScore says, adding that it’s “one of the most engaging activities across the Web”.

Read more

The Tipping Point and social media

Jonas Klit Nielsen from Mindjumpers This is not a post about when social media hits the Tipping Point; it’s more a bunch of some initial thoughts on a part of Malcom Gladwell´s theory and who in social media it applies to.

Said from the beginning – I would like your comments and thoughts on this – so please while reading, prepare yourself to leave those valuable thoughts.

At Mindjumpers, we have for a while now been looking into the first part of the Tipping Point theory, the part of how things go viral, not through the quantity of people, but through the quality.

Read more