When I started my career in email, I found my appetite to be insatiable because of the underlying technology. How you can send a message instantaneously from one person to another through a network of computers was very sexy.
However, the further along I moved in the space, I realized that while the technology is cool, it wouldn’t be so widely accepted, from President Obama going through Blackberry withdrawals to Facebook reinventing the way we now use email, and woven into our very fabric as humans if it didn’t fulfill some basic need.