I have a confession to make. Since my days as the editor of PC World Canada I have adored iMoms. Perhaps it’s the Alan Alda coming out in me, but I just love the way the web and social media are empowering women and especially mothers.
I’m generalizing, but women do seem to understand networking and are more likely to share information than us guys. I know I see it here at home as my wife uses the web to gain and share knowledge regarding parenting and many other areas of interest.
Today I was reading a post at eMarketer about how moms are using smartphones more and more for a variety of tasks. eMarketer estimates that 31% of the US mobile market alone will have a smartphone this year and I don’t think anyone is making the assumption that this growth will only be in the business sector.
I can’t think of a handier device for the typical on the go mom than a smartphone. It’s the family equivalent of a Tricorder from Star Trek! This could be the biggest thing to happen to parents in general since the mini-van and I believe moms will lead the charge when it comes to applying the technology.