Mindjumpers

Guest post: New Marketer´s Philosophy – and a well documented case

In the highly praised book Socialnomics, Erik Qualman, Global Vice President of Online Marketing at EF Education, describes the change that has happened in marketing philosophy:

Marketer’s Philosophy Yesterday

  • It’s all about the sex and sizzle of the message and brand imagery.
  • It’s all about the message; good marketers can sell anything.
  • We know what is right for the customers – we are doing the customer a service because they really don’t know what they want.
  • We develop products and messaging in house and then disperse them into public.

Marketer’s Philosophy Today

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Time for a smile: stupid facts about social media

Fact: people in Denmark can be funny. Fact: social media marketing companies in Denmark know how to use Powerpoint. Fact: social media marketing companies in Denmark know how to waste some time making funny presentations and putting them on slideshare.

Fact: here is the funny social media marketing presentation a social media marketing company from Denmark, that goes by the name Mindjumpers, has made and put on slideshare today. Fact: it made me smile.

Fact: the people at Mindjumpers make jokes but they are serious about social media marketing. They just don’t like the hype.

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