I guess no one needs this blog to know about all the new features Facebook plans to roll out (and has rolled out).
Yesterday, the company killed the fans. And today it’s creating a lot of excitement and buzz with an avalanche of new features, services and partnerships on its F8 developer event.
What can I offer you? A summary of what has been and is being announced and a fairy tale.
First the summary.
Last week, CNET’s Caroline McCarthy wrote about eMarketer’s data about ad spending on social media sites.
According to eMarketer, the share of social networks such as Facebook and MySpace, was only 5.5% of the total digital ad spending in 2009. That’s slightly more than in 2008, and it’s indeed a bit surprising when listening to both the intentions from marketers and from the social networks themselves.
Especially if you look at how the Facebook’s and MySpace’s of this world try to convince advertisers to spend on their networks. Is it a coincidence that recently Facebook announced it will take care of its own advertising business?