Michele Linn Archives - Page 2 of 4 - Social Email Marketing

Since content is key in many of the topics this blog is about, lately we have been writing a lot about the several dimensions and aspects of content in various forms of communication.

In this post, Michele Linn, shares a 7-step plan to get started with content marketing.

A few years ago, my husband and I were preparing for our daughter’s arrival. Like many parents-to-be, we wanted to have everything ready before we brought our daughter home.

Not only were we prepping the nursery, but we also started thinking about everything from childproofing the house to saving for her college education. It was positively overwhelming!

It’s easy to feel the same way when planning your content marketing strategy.

End of last year, I posted a text, called ‘an unsubscribe is an opportunity‘, explaining how an unsubscribe is an opportunity to communicate with the recipients of your emails and to better understand the preferences of the people in your emailing list.

Contributor and B2B marketing consultant Michele Linn looks at it from a personal perspective and points out some tips for email marketers.

I recently was out of town for a few days, and I came back to a deluge of email. I found it oddly liberating to purge much of my email without even reading it (unless it was from a client or a friend, it went in the trash). And you know what? I didn’t miss any of it.

Now, if I receive an email from a company or organization I rarely read, I am mercilessly unsubscribing. You would think all companies would handle the unsubscribe process the same, but they don’t. And this got me thinking.