Our man in Miami did it again, here is another post on MarketingSherpa’s Email Summit ’10. Our man was a bit overwhelmed by all the sessions: “impossible to do them all in one day” he writes.
So he mixed some B2B and B2C sessions that he followed according to his personal interest. As always, Kenny, comes quickly to the point (in sharp contrast to yours truly).
So here are an overview and key findings on some of the slots, the Kenny way.
Today, Joseph Jaffe opened the second day at MarketingSherpa’s Email Summit ’10. It seems that Joseph’s keynote was quite a success, the last few hours the things he said were all over Twitter.
Our man in Miami followed Joseph Jaffe’s keynote, below you can read what he mailed me about it. Joseph Jaffe presented his new book and theory, called “Flip the funnel”.
Kenny, who runs Emailgarage, feels that the new theory is a bit like Frederick F. Reichheld’s customer loyalty but then with a social media marketing flavor. Since I first interviewed Joseph ages ago on his book “Life after the 30-second spot”, we met several times and besides being a nice bloke, he knows how to passionate an audience. Our man in Miami seemed excited too, but he tried to resume Joseph’s keynote in a few snapshots. Here they are: