David Alston (Radian6): invest in relationships for the long run

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You measured the eyeballs and ears with social media. What about the hearts and minds? Contributor Ambal Balakrishnan (ClickDocuments) asked David Alston “What are key social media marketing trends for 2010? What actions should marketers take in 2010?”.

David leads the Marketing and Community teams at Radian6, a well-known social media monitoring, measurement and engagement platform.

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