long-term relationships Archives - Social Email Marketing

Email marketing: creating a call to action using the right words and stories

The most important part of any text marketing resource is the final section: the call to action.

From direct mail marketing all the way to the online world, the most effective sales pages and promotional emails are designed with a clear call to action, whether it is calling for people to buy their product, donate to their cause, or even simply visit their website.

Success as an email marketer is dependent on a lot of things. The call to action is both psychology and mathematics; marketers need to understand basic psychology and emotional actions to implement it, and then require mathematical analysis abilities to hone and test it.

Social media marketing: the SEO viewpoint

Thus far, many social media marketers, whether working for major companies or representing themselves, have focused on the direct value of social media.

From Twitter followers to Facebook fan pages, Ning communities to Delicious sharing groups, marketers have used quite a narrow focus to target people with direct offers, clear pitches, and sales-based initiatives.

Of course, social media is a wide and varied world, and using platforms for something as specific and single-purpose as direct sales only ever generates mediocre results. Social media marketing is about long-term relationships, remember?

While there have been countless examples of major social media sales success, there are many more potential examples of indirect social media marketing success.

One form of marketing that can benefit hugely from social media, however, is SEO.