In a cross-channel and integrated marketing reality, social media marketing is not an isolated marketing strategy. On the contrary: social media marketing is very customer-centric and by definition cross-channel. And it certainly should be part of your overall marketing strategy.
Use all communication channels your business has and let them leverage each other. Social media campaigns mostly start from an integrated and holistic viewpoint with the ‘user’ or customer as the main focus.
Just read that the folks at HootSuite have added some new features to their Twitter client (or should I say Twitter/Facebook/LinkedIn/Ping.fm client?).
What’s up? First of all HootSuite added support for WordPress blogs which enables bloggers, using WordPress of course, to schedule and cross-post content to their WordPress accounts (as HootSuite already enables you to with all the above mentioned social media and, yes, blogs are social media).
TypePad bloggers, including me, will have to be patient or not use HootSuite at all. After all, TypepAd enables to post to most social networks, right?
Back to HootSuite: on the blog the people behind the Twitter client say “WordPress is the first blog platform officially supported by HootSuite”. You know what that means.