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Iskandar Najmuddin: what’s next on Facebook?

Iskandar Najmuddin, technical director at UK-based social media agency Nudge, posted an interesting slideshare on his company’s blog end of last week.

It’s a nice overview of recent developments on Facebook, including from a more technical perspective.

Iskandar also added some predictions to the presentation that you can watch below.

I have to admit I never heard about Nudge before (but then again, I don’t live in the UK) but while checking out some of the LinkedIn groups, I’m a member of (and I have to admit, I rarely check them) I saw this interesting forum entry from someone and, well, you know how it goes.

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What’s the role of social networks in the consumer’s buying decisions?

In the past few months, much has been written about the role of social networking sites in creating brand awareness. Businesses, all over the world, have been made to believe that social networks may go a long way in creating demand for their products and services.

I believe that too. At least, if businesses have the right strategy and a clear focus on what the role of social media is in their overall brand and marketing strategy.

However, the statistics recently found by a survey conducted by the Opinion Research Corp. for ARAnet have a different story to tell. Disclaimer: I did not find the statistics on the web sites of one of these companies but on this blog. 

According to the post, of 14 different sources of information a customer may consider while making a purchase decision, social networks ranked much lower than personal networks (60%), TV broadcasts (40%) and search engines (39%).

If you are thinking that social networks may play a pivotal role as a preferred source of recommendation for products and services with young adults aged 25-34, think again. At least, according to these data.

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