Len Cercone Archives - Social Email Marketing

Twitter and marketing: an interview with Len Cercone

Here is an interview that was posted earlier on an other blog, about Twitter and marketing. I republish it because it contains quite some interesting insights.

In an eBook Len Cercone from US-based agency CerconeBrown&Company writes that one of the mistakes of social marketing is believing that a Facebook page or Twitter account will attract prospects.

Cercone explains (I quote from the paper): “Maybe it’s a hangover from the dot-com boom, but too many companies think that if they build it, they will come. Sadly, it just isn’t so”.

Social media marketing tips and mistakes

As I said on the last day of 2009, I am going through some stuff I wrote elsewhere in the last months of last year and through some opinions and facts about email marketing and social media marketing.

Here is a post about an eBook, that you can still download, called ‘The Seven Deadly Mistakes of Social Media Marketing…And How to Avoid Them’.

It’s written by Len Cercone of communication agency CerconeBrownCompany.