Genoo, an “affordable” (read: relatively low-cost) web-based online marketing automation, lead nurturing and lead management platform, this week announced that its customers can now also measure the social media marketing impact in their campaigns.
The platform allows its users to add a range of social media capabilities into the micro sites, emails, etc. they use with Genoo to allow them to track leads that are sharing information with others.
I haven’t tested Genoo yet but, since they offer the possibility, I might give it a try soon.