Yesterday, when writing about Kristin Hersant’s post regarding the integration of social media and email marketing I referred to last month’s post regarding the, among email marketers now famous, report from Gartner.
Today I didn’t feel like writing a lot so I wasted my time, inspired by Kristin (and of course all those other email marketers and ESPs trying to convince the world that the days of pure broadcasting are over) and by Erik Qualman’s great YouTube videos (that I praised last week-end and posted on the Social Marketing Forum) to create the first YouTube video for this blog.
OK, it’s not great or anything, but you can watch it below and it contains some data and thoughts about the integration of email marketing and social media.