KPI

The ROI of social media: a range of valuable opinions and insights

Recently, I wrote about the ROI of social media marketing. As you know, there are some misunderstandings and, to say the least, different opinions regarding this topic.

In the Social Marketing Forum, where I’m a member, some interesting opinions regarding the topic were posted when one of the members asked about the ROI of social media marketing.

I’m going to sum them up because it’s really interesting to have the opinions from different experts, with different backgrounds (performance marketing, social media management, B2B lead management marketing, web analytics, etc.). 

So, this will be the longest post ever on this blog, but it’s one you might want to print…

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Interview: Jim Sterne on social media marketing; the customer is more visible now than ever!

Jim Sterne, keynote speaker at Search Engine Strategies 2010 Conference & Expo London From 15 until 19 February, London is the place to be for European search engine marketers and (interactive) marketers in general. For the eleventh year in a row, the city will then host the Search Engine Strategies 2010 Conference & Expo.

When looking at the program for this year’s edition you will find that social media, content and analytics play an import role, besides search engine marketing of course.

One of the keynote speakers at this year’s event is Jim Sterne, among many other things, Chairman of the Web Analytics Association.

I had the opportunity to interview Jim this week on social media, search and of course…analytics.

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