This blog has been bringing news, tips and interviews regarding social media marketing, email marketing and the integration of both for three months now.
This weekend, after having a chat with some friends (thank you Tamara), I decided to focus more on hands-on advice.
So I created a 14-page guide on how to develop a social media marketing strategy.
It also contains an action sheet about social media marketing.
In this first guide (so I hope there will be more) I look at some of the main strategic social media marketing considerations and provide you a list of questions to ask yourself before implementing a social media strategy or to improve your existing strategy.