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The people of Danish social media marketing agency Mindjumpers, who are at the basis of the Social Marketing Forum, we launched, look at the ways people engage with advertising on the king of social networks, Facebook. Several studies were recently unveiled and here is a nice overview of one of them, heatmaps included!
A recent study shows that advertising on the Facebook platform works. People read the page updates and are likely to notice the targeted ads as well. This means that if you run a business, you can benefit from having a Facebook page where you can send out updates to your customers and create dialogue.