inbox Archives - Social Email Marketing

Permission starts before signing up for email marketing programs

With an increasing amount of emails sent, ever more email clients, the need to focus on relevant content to avoid unsubscribes (and get your mails delivered) and changing communication and interaction rules, deliverability remains an issue for email marketers.

Many emails from businesses, even highly targeted marketing emails, do not even get opened. They get binned, marked as spam (often unnecessarily), or archived right from the get-go, and never see the light of day.

Many recipients just do not have the time to browse through all their emails and, as you know, there are more interaction channels such as social media.

Email marketing: love is in the air (and soon in the inbox)

Marketers have always embraced special events (should I mention the Superbowl, the Olympic Games and Christmas?) to reach out to their (potential) customers. One of the events that’s approaching fast is Valentine’s day.

As Valentine’s Day comes closer some companies start sending promotional emails on great gifts. They all try to influence the reader with romantic messages, useful tips and emotional call to actions. Did you plan to do the same?

Here are some tips I ran into on the blog of Campaigner, following a press release the ESP sent yesterday.

Protus’ Campaigner, a Canadian email marketing service provider, is helping small businesses target their perfect match with email marketing campaigns focused on the most romantic day of the year.