Weber Shandwick recently conducted research to evaluate how effectively Fortune 100 companies used Twitter to its full potential as an engagement platform.
I just downloaded it. The report, called “Do Fortune 100 Companies need a Twittervention?” starts with some numbers: more than 20 million people use Twitter in the U.S. and 50 million worldwide.
Ample opportunities for audiences to engage with corporations and brands, Weber Shandwick says. However, are Fortune 100 companies also using Twitter for engagement purposes?