The importance of a social media strategy


Strategybis Social media continues to become increasingly connected to business and the way in which it is conducted. Despite the juxtaposition of social media and social businesses, the phenomenon remains relatively new and wasn’t even part of the picture ten years ago. As a result, it can be challenging to decipher what is to come and where the world of social media is headed.

Regardless of the implications, I am intrigued by the possibility of what’s to come and where the trends will ultimately lead. However, even with excitement there comes a degree of obfuscation. One can never truly predict the course of time and we will have to wait to see where the developments in digital technology occur.

Nonetheless, social media has already brought about innovation and has even changed over time to become more user-friendly. Individuals now have the convenience of updating one aggregate site, which will post a message on a collection of different social environments.

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New features for HootSuite Twitter client: WordPress integration, previews and more

Just read that the folks at HootSuite have added some new features to their Twitter client (or should I say Twitter/Facebook/LinkedIn/Ping.fm client?).

What’s up? First of all HootSuite added support for WordPress blogs which enables bloggers, using WordPress of course, to schedule and cross-post content to their WordPress accounts (as HootSuite already enables you to with all the above mentioned social media and, yes, blogs are social media).

TypePad bloggers, including me, will have to be patient or not use HootSuite at all. After all, TypepAd enables to post to most social networks, right?

Back to HootSuite: on the blog the people behind the Twitter client say “WordPress is the first blog platform officially supported by HootSuite”. You know what that means.

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