holistic

StrongMail acquires two agencies and launches email & social CRM agency Threadmarketing

The convergence between email marketing and social media marketing has been one of StrongMail’s strongest assets for quite some time now. With products such as Social Studio and StrongMail Influencer, the company has developed the means to realize a mutual reinforcement between social media and email. And now, some important dimensions have been added: CRM, with of course an included social aspect, and strategic advice.

StrongMail does not execute this by offering new products or services, but by creating an email and social CRM agency with the name: Threadmarketing.

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Can we finally conclude that social media marketing is not a hype?

As you know, earlier this week eMarketer.com released a report that leaves no room for doubt: social media marketing and email marketing are no competitors but “friends”.

Many have claimed that with the increasing adoption of social media by people, email marketing would go through rough times, to say the least.

But as I wrote in previous posts, this is nonsense, spread by people that focus on marketing and communication channels, rather than on what really matters.

I am not the only one that has been shouting that social media and other marketing channels work together very well. Several ESPs, for instance, knew that the integration between email and social media was coming (read this excellent post for instance).

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