To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments.
Think about the ways you can use YouTube as a blogger, within social media and increasingly in other communication and marketing channels.
However, since Google started including YouTube in its search engine results, the most popular online video sharing platform is gaining attention for search engine optimization purposes.
Earlier this year, Ambal Balakrishnan from Click Documents interviewed Michael A. Stelzner, among many things the author of “Writing White Papers: How to Capture Readers and Keep Them Engaged” and the founder of SocialMediaExaminer.com, one of the first social media marketing blogs that last week published a report, based on a survey among its readers.
Ambal asked Michael (a.k.a. Mike) to share his marketing predictions for this year.
According to Mike, social media marketing will become a mainstream method for businesses to connect directly with customers and prospects.