The foundation for successful email marketing is a targeted, permission-based email list. If you’ve built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you’ve completed the first step and are on your way.
Below you’ll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:
I have been following the evolutions regarding the integration of social media and email for marketing purposes and serving plenty of tips for a while now.
The evolutions don’t stop, I can’t even follow them, so let me give you an overview of facts and data about email and social media integration, especially since yesterday StrongMail released a report in which the company states that email and social media integration appears to have finally reached mainstream.
In this post, you will find all the recent facts about social media and email from various surveys and some industry news (including stuff I haven’t covered) that clearly shows that ESPs are increasingly adding features to integrate social media and email and that email marketers are going full throttle for social email marketing.