generate leads Archives - Social Email Marketing

ExactTarget released a study that looked at the digital channels Americans check first. According to the survey, the first thing 58% of the online “consumers” do when “connecting” is checking their email or as ExactTarget puts it: “interacting with companies on email”.

I’m not an American but if I was, I would be in that 58%.

Search engines and portals rank second. 20% of Americans start their online day visiting a portal or using a search engine.

The portal seems obvious since many set a portal as the default page in their browser and quite a few people I know don’t bother changing the default settings of their browser when buying a new computer.

But I guess that’s just one possible explanation. Visiting a portal must be like reading the newspaper for many and I guess search engines play a similar role.

Back to the data. According to the ExactTarget survey, 11% of Americans start their online journey with Facebook.

In today’s market, people are creative in avoiding all the traditional marketing schemes. They simply search for keywords and find what they are looking for more specifically. As I wrote before, from ‘push’ to ‘pull’. In other words, today’s society is more to the point.

If you are trying to maximize the return on investment (ROI) of your generated leads, you may want to try a few key concepts that I found in a white paper from Alterian.

Building effective organic search engine optimization (SEO), will allow you to “be found” by (potential) customers. The social networking tools out on the market provide huge user bases and social media monitoring helps with the interaction to those bases.