This day in age it has become increasingly important for businesses to harness social media. You don’t necessarily need a perpetual approach either, but at least give it a try and see where the outreach takes you.
It is also relatively effortless and economically feasible as well; it only requires time and dedication. Not to mention, the benefits overwhelmingly outweigh the time and energy that organizations must be prepared to devote towards the social ecosystem.
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First it was MySpace. They dominated for years and eventually became isolated from assorted social environments that are more prevalent now. Not to mention, everyone who harnessed MySpace remembers having Tom as a friend.
Eventually the trend arguably withered and gave way to new applications such as Twitter, LinkedIn, Foursquare and Facebook, just to name a few.
These environments have seemingly remained relevant, despite the monopoly of social media sites that have recently gained traction.