Flowtown Archives - Social Email Marketing

Social email marketing case: announcing the new design of Flowtown

I’m a customer of Flowtown and recently received an edition of the newsletter from the company, announcing a new design.

The newsletter provided a nice overview of the new layout and some features, including three clickable screenshots and – since Flowtown is very much about social media and even social CRM but also a bit about email marketing – obviously the necessary social sharing tools.

The design of the newsletter, the placement of the various content elements, the call-to-action, the unsubscribe buttons, well, about everything you expect from a good email was there, including a nice big button to log-in to my account.

Guest post: 5 tips to add social networking to your tradeshow marketing

What do people usually do in the days leading up to an event or trade show? Tweet about it, Facebook about it, and blog about it too. You’re likely doing the same as a trade show marketer, right? If not…you should! Integrating social marketing into trade show marketing has become a necessity for success in the world of B2C and the world of B2B sales.

The social networking sphere can be a difficult one, but never fear. I’ve managed to fit some major tips in this post that will help you add social networking to your tradeshow marketing.