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Understanding the connection between social media and Internet branding

Social media communication strategies are used by all types of companies (from one-person home businesses to multinational corporations).

The main goal of social media communication is consumer outreach, but an underlying concern is finding a way to woo fickle consumers with a believable brand.

Through the use of social media, companies add another layer of marketing to existing online marketing techniques.

Some companies also use social media marketing (SMM) as their first attempt at creating an Internet brand. Both types of companies use consumer trends from online marketing research to identify what consumers want.

Social email marketing in retail

Posted this somewhere else in November but it should be here too. Email marketing and cross-channel marketing solutions provider Responsys has published an email marketing guide for online retailers.

The publication, called “The Retail Email Guide to Multichannel Engagement: How Email Marketing Drives Interest in Other Sales and Marketing Channels”, discusses the growing need for cross-channel marketing coordination and explores how leading online retailers are promoting and leveraging other channels, such as mobile and social, in their email marketing messages.

Nearly 80 percent of marketers say they are executing cross-channel campaigns to some degree, according to MarketingSherpa.