I might be repeating myself but social media are really affecting everything. Including PR.
Here are some takeaways from a blog post on Marketing Advisor about the influence of the social media marketing revolution on public relations.
According to a certain Joel Leyden the new and relevant media news channels are Facebook, Twitter, YouTube and SEO optimized Web and news content.
End December, eMarketer published some data showing that social network spending is shifting and adding “Facebook is the go-to destination for marketers”.
Some data and thoughts.
In 2009, social media took off to new heights, with an increase in spending budgets, a unique system of marketing implemented using social networking sites, and a rise in the usage by consumers on the social web.