Razorfish: cloud services are a necessity to deliver on the promise of social brands

When international ‘social influence marketing’ agency Razorfish (part of the Publicis Groupe VivaKi organization) releases a new study, I always get kind of excited.

That’s not because I’m a complete geek or freak but because the studies and reports Razorfish publishes are not only extremely insightful but also, well, extremely beautiful.

Don’t believe me? Just take a look at last year’s great Fluent report I posted about earlier (have to talk about that one soon again, it’s so full of information) and that should be in your bookmarks. Anyway, as you could guess by now, Razorfish has published a new report.

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Google Buzz after the buzz and before the release

By now, half the planet knows that yesterday evening Google has announced a new service, called Buzz. I wanted to cover it but unfortunately there are only 24 hours in a day and this blogger went to bed instead.

Enough personal stuff. Now that the buzz about Google Buzz is a bit over, time to take a look at it. What does Google Buzz do?

Basically, it allows you to follow the updates of the people that you ‘follow’ in your GMail account and respond to them. But there’s more.

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