Morgan Stanley yesterday released its latest Internet trends report.
In the PDF version of that report, which is a nice collection of stats and graphs for your next PowerPoint presentation, there is a graphic that shows that, from a communications perspective, social networking has surpassed email.
The graph, that is based on comScore data, clearly indicates that social networking usage surpassed email.
If you don’t have the channels to allow people to connect with you, they will not communicate.
If you don’t look at what people are doing online, listen to what they say, talk to them and touch them, you will not be able to read their digital footprints, smell the digital signals they send out and ultimately go beyond simple social media connections to build valuable relationships and communities.
In social media marketing you need to have an integrated marketing approach, using all your channels and social media ‘voices’ and of course you also need to listen.
Besides those omni-channel, multi-channel or cross-channel marketing ‘voices’ and ‘ears’ you need stories.