I guess no one needs this blog to know about all the new features Facebook plans to roll out (and has rolled out).
Yesterday, the company killed the fans. And today it’s creating a lot of excitement and buzz with an avalanche of new features, services and partnerships on its F8 developer event.
What can I offer you? A summary of what has been and is being announced and a fairy tale.
First the summary.
I recently downloaded a paper, called “Social is the Next Search” from Gigya. In this post I want to share a few takeaways from the paper that gives some good insights and also contains data from several sources such as Compete, Nielsen and more.
For the record, Gigya offers social optimization services.
According to the paper, online Businesses must optimize for social network referral traffic. I quote: “referral traffic is as significant from social networks as it is from search engines, making Social the next Search”.
The increasing popularity of social networking sites as a platform to share friend’s activities and opinions has created a new opportunity for businesses looking for an innovative marketing strategy and from a traffic viewpoint it is no different.