Article marketing: an interview with the founders of ArticlesBase.com

Do you remember that I announced a while ago that I was going to take a closer look at content-related (but very different) topics such as article marketing, syndicated content, content marketing and much more? Well, I’m still busy doing it.

The effort has resulted in a lot of work and testing but also in a few interviews with people such as Christopher Knight (Ezinearticles.com) and Joe Pulizzi (Junta42).

When interviewing Bryan Eisenberg, there was quite some content-related stuff going on too. On top of that, thanks to our contributor Ambal Balakrisnahan, we can bring you more posts regarding content marketing. In this post, however, I am going to talk about article marketing again.

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Article marketing : an interview with Christopher Knight (Ezinearticles.com)

Christopher Knight from Ezinearticles.com Worldwide Alexa traffic rank: 131. In the US : 58. Number of sites linking in: 33,232. Online: since end 1999. Who are we talking about ? Ezinearticles.com, a website with a design that feels a bit as if Jakob Nielsen designed it (sorry, Jakob, just kidding) but who cares?

Not Christopher Knight, the founder of the website and the number one in article marketing from an Alexa viewpoint, before first competitor Articlesbase.

However, both have another business model and different approach as I’ll explain in later posts. In this post, it’s all about article marketing and Ezinearticles.com since I interviewed Christoper Knight to find out the facts and myths about article marketing and to find out if and why companies should publish or reprint articles from a site such as Ezinearticles.com in their email newsletters, websites, blogs, etc.

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