The people at ExactTarget have just released a new white paper, called “Five resolutions every marketer must make in 2010”.
It is written by several people at the company and thus looks at email marketing tips from several viewpoints.
The paper contains more than the five email marketing tips it promises on the front page, I’ll try to talk about them next week. A quick overview.
Forrester Research released its “Forrester Wave: Email Marketing Service Providers Q4 2009” report and that means that the companies that rank well (‘Leaders’) in this ESP report have sent or will send press releases.
One of the ESPs that already did it (on December 23) is ExactTarget that says “ExactTarget and one other vendor are ‘at the front of the Leader pack’ with perfect scores in product roadmap, vertical strategy, strength of management, executive vision, employees, campaign automation, data security and customer satisfaction”.
The company also seems to be the only email service provider to score a perfect score in the customers category, noting “with high satisfaction scores and online community, ExactTarget can successfully meet marketers’ complex business needs.”