ESP Archives - Page 7 of 8 - Social Email Marketing

The battle of the email marketing service providers for international expansion

There are lots of ESPs. Some have a particular focus on specific vertical markets. Others focus on offering more than just email and become integrated marketing solution providers. Still others are leaders in social email marketing. And there are those whose email marketing platforms become marketing automation platforms.

You have local players and regional players. And then you have those that don’t think local or regional but global.

Competition is increasing in this last category. The battle of the big ESPs seems to be partially a battle for global expansion and a presence in the main markets.

Experian acquires Japanese email marketing company

Experian, a global information and financial services company, has taken a major stake in a Japanese email marketing service provider.

The visitors of this blog probably know Experian Marketing Services (Experian does more than just marketing), a provider of customer targeting and engagement services and owner of well-known ESP CheetahMail (that ranked high in Forrester’s ESP report I mentioned a few times over the last weeks).

In a press release, Experian says it has taken an 88.5% stake in the Japanese company that goes by the name A-Care Systems. The exact amount of the deal has not been disclosed.