No, this is not a post about the advantages of integrating social media and email marketing or some great social email marketing case study.
It’s about ESP StrongMail itself. The company announced “record revenue in 2009”.
And it looks as if the innovations and acquisitions of the ESP regarding social media and email marketing have played a prominent role.
Last week, at MarketingSherpa’s Email Summit ’10, ESP iPost announced a partnership with rich media developer Flimp Media.
The purpose of the partnership: offering email marketers a “metrics-driven video email messaging solution”.
This makes iPost, a company that also offers predictive analytics, the fourth (or fifth, lost track) email marketing service provider that comes with a combination of email and video since I launched this blog in December last year.