Last month Epsilon’s Amy Tierney posted an interesting article about the need to tailor messages to remain relevant with customers on the Email Institute blog. We got the kind permission to post it.
The days of traditional “spray and pray” – the practice of sending out as many marketing messages as possible and seeing what sticks – are long over, Ernan Roman, president of Ernan Roman Direct Marketing, told attendees last month at the Direct Marketing Association’s Digital Marketing Days conference and expo.
Marketers now need to tailor their messages to remain relevant with customers.